The local ways of life give identity to the region and the Regulatory Council (Consell Regulador) of the DOQ Priorat, by protecting them, also helps to advance and improve them at a local level. To do this (in agreement with the town councils and agents), it has organised various local shows and fairs to promote the wines of every town in this winegrowing region. The Consell Regulador of the Priorat region, the town councils and the winemakers want to go one step further and have agreed to offer a wide programme of activities that bring the wines of the Priorat much closer to the public.
A year to enjoy Priorat wines, its towns and its wine regions
The Consell Regulador supports these events that help to promote the wine culture and give socioeconomic activity to the towns and wine producers of the Priorat. The shows offer a unique possibility to appreciate the wines in their natural environment and to discover the values and properties of the wines thanks to having direct contact with the winemakers.
Among the earlier events is Poboleda Vins, in April. Poboleda is where, on the second Saturday of September, the oldest and most popular show takes place: the Festa del Vi i la Verema a l’Antiga (Ancient Grape Harvest). Around 25 wineries from the whole region take part and offer wine tasting on the ground floor of manor houses. The Saturday before, they have an open door day in preparation for the following week’s activities.
Four wine tastings in May
The month of May is usually one that has most shows and wine tastings. The planned events are:
Tast de Carinyenes de Porrera: The wines made mainly from this grape common to the town are presented.
Tast amb Llops: An event promoted by the Hotel Cal Llop and one that usually combines live music with a tasting of the local wine in the evening, Dalt De Gratallops Square..
This rural accommodation in Torroja offers a tasting of local wines to the guests of the Hotel Cal Compte.
The Bellmunt wineries offer tastings of their wines in a special setting, the town’s Mine Museum.
In addition to the enological events, on the second Saturday in May in Torroja, the awards ceremony of the Jocs Florals takes place.
July and august: Porrera, la Vilella Alta, la Vilella Baixa, El Lloar and Torroja
The following events are in July and August. At the beginning of July is held "Tasta Vilella" in la Vilella Alta. At the end of July takes place the Lloar and Les Solanes d’El Molar Wine Tasting. This is intended to showcase the wines of these two sub-regions of the Priorat. On the 15th August is Nasset, Nas and Nassot, a competition with different categories for children as well as adults in which the participants guess the wines they are tasting. In August, in Torroja, is the Wine Night of Torroja, a night show by the wineries of the town which takes place at the town swimming-pool and which follows an afternoon tasting by wine professionals during which a visit is made to a country estate of the town. By the end of August you can visit the "Fira i Tast a la Nova York del Priorat" in la Vilella Baixa. Summer ends with the aforementioned events in Poboleda on the first and the second Saturday of September.
In the months of autumn there are 3 shows:
"Vin Blanc" Festival: In La Morera de Montsant. The fair is named after a local liqueur that used to be made in these towns (by All Saints Day).
Porrera Tasting: The local wineries take part. They offer tastings and special prices for the wines. Also taking part are restaurants serving food typical of the town (by St. Martin's day).
Santa Barbara tasting: Show and tasting of Bellmunt wines along with festivities in honour of the patron saint of miners. Takes place in one of the main streets of the town. (4th December).
Apart from the shows in the towns of the Priorat wine region, a number of wineries of the region also participate throughout the year in wine festivals such as the Fira del Vi de Falset (Falset Wine Fair, first weekend of May) at the beginning of May and Reus Viu el Vi (Reus Wine Fair) at the beginning of June, as well as promotional fairs both in Spain and abroad.